The first target group in the project are the visitors to the park, separated into two major sub-groups: those who visit the park in groups with a guide and individual visitors and small groups, mostly families . In all three partner regions there are also numerous school groups. In addition to visitors from other parts of the country and foreign tourists who visit the park for the purpose of experiencing and learning about nature, cultural heritage and landscape values, local population – the next target group – visit the area more often and with more visible goals of recreation rather than just appreciating nature and learn about it. For this target group is especially important to demonstrate examples of good environmental practices, which are then passed on to their local life.
The promotion of project results and best environmental practices through public media, the project CARS –OUT addresses also the general public. The aim is to make protected areas highly valued by offering their accessibility while at the same time protecting and maintaining high environmental standards.
For the applicant, particularly important target group are employees in the park: by creation of environmentally friendly means of transport and access routes, park management will be able (even to a greater extent) to enforce the rule that cars of the employees will also have to be left in front of the entrances to the park.